IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go‐to‐market and business execution in the short‐term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3‐5‐ year timeframe. Vendor market share is represented by the size of the circles. Vendor year‐over‐year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.