• Ma’aden Aluminium

Ma’aden Aluminium is a supplier of high-quality primary and rolled product solutions. It is part of the Ma’aden group in Saudi Arabia and operates one of the largest and most efficient vertically-integrated aluminum production complexes in the world.

To achieve its targets, Ma’aden Aluminium needed to switch from volume-driven to demand-driven production planning. Along with this, they required planning software capable of integrating internal planning processes, improving information flow, and supporting optimal decision-making.

Quintiq was selected to meet Ma’aden Aluminium’s needs due its platform scalability, optimization capabilities, and successful track record. In addition, Ma’aden will be able to benefit from greater visibility of its supply chain, identify and correct bottlenecks in production and handle disruptions effectively — all with an eye on how planning decisions will affect KPIs.
We selected Quintiq because it's a leading expert in supply chain planning and optimization with a proven track record in the aluminum industry. Quintiq proved, in a one-week go-live challenge, that they understood our challenges and could build a planning solution for us in a very short time.
Tom Walpole,
Senior Vice President,
Aluminium Strategic Business Unit