Aluminum

Industry Trends

Over the next few years, aluminum consumption is expected to increase steadily, notably in those parts of the APAC region with high economic growth. Infrastructure development in this region is predicted to account for significant amounts of aluminum consumption.

Nevertheless, this welcome upturn in aluminum consumption cannot offset the industry's adverse international business environment which is plagued by unstable exchange rates, high oil and energy prices, and stagnant conditions in the European market. Faced with industry consolidation, globalization and price erosion, aluminum companies need to constantly focus on improving delivery performance and managing multiple KPIs.

Shifting Focus to Achieve Growth

As a result, aluminum producers must consistently create opportunities for future production growth - not only through strategic initiatives across their businesses but also by investing in new technologies that will enable them to contain costs and improve delivery performance. By leveraging hi-tech knowledge, innovation and smarter processing, aluminum companies can shift their focus from merely reducing costs to creating value and strengthening their competitive advantages. Collectively, these strategies aim to produce the highest possible throughput with the lowest possible inventory, while ensuring high quality and delivery performance.


 

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Henning Hahn, Director Operations Planning, Novelis Europe

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