Ma’aden Aluminium selects Quintiq for business planning transformation program

June 27, 2016
's-Hertogenbosch, the Netherlands

Quintiq, a Dassault Systèmes company and global leader in supply chain planning and optimization (SCP&O), announced today that its planning and optimization software solution has been selected by Ma’aden Aluminium to facilitate a business planning transformation program.



Ma’aden Aluminium wanted to switch from volume-driven to demand-driven production planning. To achieve its targets, it needed planning software that could integrate internal planning processes, improve information flow and support optimal decision-making.

Ma’aden Aluminium chose Quintiq’s solution for its scalability and optimization capabilities as well as its successful track record in the industry. The solution will optimize the aluminum producer’s internal processes and guide its employees on industry best practices and strategies. It will provide Ma’aden Aluminium with greater visibility of its supply chain, identify and reduce bottlenecks in production, and develop expertise in pull-through production. Quintiq’s scenario planning capabilities will enable Ma’aden Aluminium’s planners to handle disruptions effectively while its KPI dashboards ensure that they see the impact of their planning decisions on business goals.

Victor Allis, Chief Puzzle Solver at Quintiq, worked closely with the Ma’aden Aluminium team to develop the Quintiq application for the aluminum producer’s transformation program. He said, “We believe that a holistic approach is the key to a successful supply chain planning and optimization program. We are very proud that a major aluminum company like Ma’aden chose Quintiq for this project. This partnership further cements our presence in the Gulf Cooperation Council’s metals market.”

Tom Walpole, Senior Vice President of the Aluminum Strategic Business Unit at Ma’aden Aluminium, added, “We selected Quintiq because it’s a leading expert in supply chain planning and optimization with a proven track record in the aluminum industry. Quintiq proved, in a one-week go-live challenge, that they understood our challenges and could build a planning solution for us in a very short time.”

Ma’aden Aluminium, part of the Ma’aden group in Saudi Arabia, operates one of the largest and most efficient vertically-integrated aluminum production complexes in the world. The complex represents a SAR40-billion (USD10.8-billion) investment made in partnership with Alcoa.

About Quintiq 
Every business has its supply chain planning puzzles. Some of those puzzles are large. Some are complex. Some seem impossible to solve. Since 1997, Quintiq has been solving each of those puzzles using a single supply chain planning & optimization software platform. Today, approximately 12,000 users in over 80 countries rely on Quintiq software to plan and optimize workforces, logistics and production. Part of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), Quintiq has headquarters in the Netherlands and the USA, and offices around the world.

For more information, visit www.quintiq.com or follow Quintiq on TwitterFacebookLinkedIn and YouTube.

For more information, please contact:
Brittany Falconer
Racepoint Group (North America)
Tel: +1 617 624 3242
Sophie Waterfield
Weber Shandwick (EMEA)
Tel: +44 (0) 207 067 0728
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