GVB provides public transport within the municipality of Amsterdam and in the adjacent municipalities of Ouder Amstel, Amstelveen and Diemen. The company transports about one million passengers a day by metro, bus, tram and ferry.

GVB selected Quintiq planning and optimization platform to improve customer service and increase efficiency. In addition to the regular planning process, GVB is able to use the software to take full account of special circumstances such as disruptions, demand spikes, and the preferences of every tram, bus and metro driver. The software also helps GVB cut costs by allowing it to deploy its resources more flexibly and efficiently.