Integrated demand management: when will we start using downstream data?

Point-of-sale data has been available to consumer products manufacturers for decades. So why have so many of them still not figured out how to use it?

This report by Lora Cecere, founder and CEO of Supply Chain Insights, investigates how and why the use of channel data is evolving and highlights the problems that can occur when an organization attempts to force-fit demand data rather than approach it holistically. In it you’ll find:

  • An appraisal of how well companies use downstream data in the current environment
  • A summary of barriers and opportunities
  • Five recommendations to help you maximize your channel data usage

Download your free copy of this insightful report today.

*This report is the property of Supply Chain Insights.

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